The launch of the new line of Cuki aluminum plates is an epoch-making change in the world of disposables: resistance, sustainability, recyclability and suitability for hot foods and liquids are just some of the advantages of aluminum plates compared to current products on the market. In particular, on the subject of sustainability, Slow Food also chooses Cuki because aluminum is an infinitely recyclable material.

To communicate this revolution in the world of disposable plates, the new TV campaign “It's time to change plates” has been planned, developed by Armando Testa, it’s focused on the resistance and environmental sustainability of the new aluminum plates.

The campaign starts on Sunday 28 March and will be on air until 6 April.

Click here to view the video.