Dorothea Wierer, leading athlete of the Italian Biathlon Team at the Sochi 2014 Winter Olympics, winner of three gold medals and one silver medal at the 2011 Juniores World Cup and one bronze medal at the 2013 World Cup, wears Cuki's logo on the 2013-2014 World Cup official uniform as brand testimonial. Dorothea Wierer is featured in the February edition of "La Cucina Italiana" magazine (on sale from January 22nd, 2014), promoting the culture of healthy eating and suggesting winter sports lovers how to best combine taste with a proper nutrition.